Hake Fish in South Africa

Frequently Asked Questions About Sea Harvest Hake Products in South Africa If you live in South Africa, then you have undoubtedly come across our tasty selection of hake fish products on freezer shelves across local chain stores. We believe that knowing what is on your plate and the story behind your scrumptious meal, however, is […]

4 Mouth-Watering Fish Recipes

4 Mouth-Watering Fish Recipes to Get Your Family Excited About Dinner Most health professionals recommend a few servings of fish per week to be incorporated into a healthy, balanced lifestyle. Unfortunately, many people see preparing seafood as an inaccessible and complicated culinary art, and that mastering this form of cuisine is simply too difficult. Here […]

Hake Fish

Some Fun Fish Facts About Hake and Why We Love it If you enjoy a steaming fillet of fish on your plate, then you will be happy to know that hake is a versatile meal option packed with health benefits – and it tastes great too! Here at Sea Harvest, hake is one of our […]

Fish Fingers to South Africans

The Sea Harvest Food Truck: Bringing New Fish Fingers to South Africans In 2019, Sea Harvest could see that in the year or two before, customers weren’t as happy as before with their old favourite, Fish Fingers. The customers’ main concern was the quality of the crumb. Having the stamp of approval of customers as […]

Fish n Tips: Cooking with Fish

Fish n Tips: The Social Media Cooking with Fish Campaign After extensive research, Sea Harvest found that there was an overarching theme which showed that South Africans still had a “fear” of cooking with frozen fish. The data proved it and also showed that the frozen fish category was declining overall. The one upside was […]

Cooking with Fish

Fish n Tips: The Cooking with Fish Video Series Fish n Tips was a brainchild of Sea Harvest which came about from extensive focus groups and sales analytics. The overarching theme from all data was that South Africans still have a “fear” of cooking with fish. This “fear of failure” derived from a lack of […]

Fish Fingers

How Sea Harvest Fish Fingers Became Mealtime Heroes Fish fingers have always been a solid favourite with loyal Sea Harvest customers. Sea Harvest could see that for a few years that customers weren’t as happy as before with their old favourite, Fish Fingers. That prompted research on how to bring back their favourites and deliver […]

Fish Fingers by Sea Harvest

Sea Harvest Successfully Launched the New Fish Fingers With a decline in Fish Finger sales from 2016 to 2018, Sea Harvest decided to reinvent the product to ensure it could meet the taste and quality expectations of customers. The new old-time favourite was born and introduced through the “Fish Fingers: Mealtime Heroes” campaign. The brand […]

What’s Cooking at Sea Harvest?

In 2019, Sea Harvest launched numerous marketing campaigns that set a tone for what customers could expect to see in 2020. As a way to increase awareness for Hake in South Africa, Sea Harvest began the “Make-It-Hake” umbrella campaign which inspired various campaigns to follow in 2020. Revamping the Fish Products The company set out […]

Seafood Recipes

Enjoy the Health Benefits of Seafood with Our Range of Recipes Sea Harvest makes it easy to enjoy scrumptious and healthy dinners with our range of seafood recipes. Simply download the seafood recipe guides and print them to have your favourite recipes at hand whenever you need inspiration. But, before we take a look at […]