Nature gives us everything we need… So we should cherish it.
As a responsible corporate citizen, Sea Harvest believes in conducting its business in a sustainable manner. Not only does Sea Harvest comply with the regulations and quotas imposed by the South African government and other international organisations, but it also plays an active role in creating initiatives for furthering the sustainability of South Africa’s marine resources for the benefit of future generations.
As a member of the South African Deep Sea Trawling Industry Association (SADSTIA), Sea Harvest interacts with government, non-governmental organisations (NGOs) and other interested parties for the benefit of the South African deep-sea trawl industry. Sea Harvest also participates in several regional conservation initiatives, including the Responsible Fisheries Alliance (RFA), in co-operation with the International World Wildlife Fund (WWF), BirdLife South Africa, as well as with other South African commercial fishing companies.
The MSC is the global gold standard for sustainable fishing. Sea Harvest’s South African Cape Hake products can proudly carry the blue MSC logo, assuring consumers of environmentally responsible fishery management and sound practices and products that have not contributed to the worldwide problem of overfishing. Based on research that is done annually, South Africa’s deep-sea trawl industry was re-certified as a sustainable and well-managed fishery by the Marine Stewardship Council (MSC) in 2015 for another five years. This is testament to the work the industry is doing to improve its management of the fishery. This is the third consecutive time that the industry was re-certified by the MSC, with the first hake fishery in the world to be certified by the MSC in 2005.