Position: Chief Executive Officer
Qualifications: B.Sc (Engineering) , MBA (UCT)
Felix started his career at Sea Harvest in 2003 and was appointed Chief Executive Officer in October 2013. He completed his Bachelor of Science degree in Engineering in 1995 at Wits University and holds an MBA from the University of Cape Town. Felix serves as an Executive Director on the Sea Harvest Board and a Non-Executive Director on both the Sea Vuna Board and Mareterram Board. He also serves as an independent trustee on the MSC Board of Trustees in the United Kingdom (UK), where the MSC is the largest eco-labelling and sustainability program for fish stocks globally. He is on the Executive and a Board Member of the Groundfish Forum, the largest whitefish conference globally.
John Paul de Freitas
Position: Chief Financial Officer
John Paul joined Sea Harvest as the Chief Financial Officer in March 2014, responsible for Finance, IT and Procurement. He is a qualified Chartered Accountant and completed his articles at Mazaars. Prior to Sea Harvest, John Paul was Finance & Commercial Director of Bupa Health and Wellbeing, the UK’s largest private medical insurer. Before joining Bupa, John Paul held a number of senior roles at Aviva Plc, including Finance Director of the RAC, one of the UK’s largest roadside assistance businesses. John Paul has extensive international listed company experience in finance, governance and risk management and currently serves as an Executive Director on the Sea Harvest and Sea Harvest International Boards.
Position: Sales and Marketing Director
Qualifications: MBA (UCT)
Konrad joined Sea Harvest in January 2009 as the Commercial Manager, responsible for managing and reporting on profitability across all sales channels, as well as balancing production with market demand. He went on to manage Sea Harvest’s international business, and soon after was appointed as Sales and Marketing Director in January 2014, responsible for managing sales across all domestic and international sales channels, as well as overseeing all facets of brand management and marketing. Konrad has many years’ experience in sales management with broad international exposure. Konrad is on the board Sea Harvest International and Cape Harvest Foods.
Position: Operations Director
Qualifications: NAT.DIPL (Mechanical Engineering)(CPUT)
Terence has over 18 years of experience in the local and international fishing industry. He was appointed as the Operations Director in September 2014 and is responsible for all land-based operations in Saldanha. Terence was previously the Fleet Manager at Sea Harvest and then moved to Oceana Group where he held various roles in fleet and production management. In addition to his roles in the South African fishing industry, he was General Manager at Ireland Blyth Limited, a Mauritian conglomerate’s fishing company listed on the Mauritian stock exchange. Terence currently serves as Chairman of the Sea Harvest Foundation and Sea Harvest Employee Trust, and is an Executive Director on the Sea Harvest board as well as a Non-Executive Director of SeaVuna.
Position: Human Resources Director
Qualifications: NAT.DIPL (Human Resources)(CPUT); B.Com (Hons)(UWC)
Mary-Lou joined Sea Harvest in 2008 as the Executive responsible for the Human Resources portfolio and is currently an Executive Director on the Sea Harvest Board. She has garnered extensive experience in all areas of Human Resources and has held several senior management and executive roles. Before moving into the fishing industry, she worked in the Broadcasting and Engineering sectors. Mary-Lou currently serves as Chairperson of the South African Fishing Employers Organisation (SAFIEO), is a member of the Board of Trustees of the Medical Aid for the Fishing Industry and is an Executive member of the Fishing Industry Bargaining Council.
Position: Fleet Executive
Qualifications: Maritime Qualification (General Botha Naval Academy); NAT.DIP (Cost Management Accounting)(UNISA)
Russell joined Sea Harvest in 1992, responsible for the risk portfolio in the company’s Fleet Division. Prior to Sea Harvest, he acquired extensive seagoing experience on merchant ships with Safmarine. Russell was appointed the Fleet Executive in January 2014 responsible for the overall vessel management of the fleet and setting fishing strategy for Sea Harvest. With over 20 years’ experience at Sea Harvest, Russell has extensive knowledge in vessel acquisitions, production at-sea and project management.
Position: Chief Investment Officer
Muhammad joined Sea Harvest in October 2016 as Chief Investment Officer, responsible for driving Sea Harvests acquisition and growth strategy. Muhammad is a qualified Chartered Accountant. After completing articles at KPMG, he joined the Corporate Finance division of Nedbank Capital where he implemented a number of mergers, acquisitions, listings and Black Economic Empowerment transactions. In 2009, he joined Brimstone as Managing Executive where his responsibilities included identifying, implementing and funding acquisitions, managing Brimstone’s investment portfolio and driving growth at portfolio companies. During this time he was the managing executive responsible for Sea Harvest.
Position: Corporate Finance Executive
Gerrit has 25 years of experience in the FMCG and manufacturing industries, with the last 15 years being with Sea Harvest. He has held various positions within the finance function, including heading up IT and procurement. His current role as Corporate Finance Executive focuses on strategic projects aimed at both organic- and inorganic growth opportunities. He has a Bachelors in Commerce Degree in Accounting and an Honours Degree in Management Accounting from the University of Stellenbosch, as well as an Honours Degree in Accounting from the University of South Africa. Gerrit is a qualified Chartered Accountant (SA) and Associate Chartered Management Accountant. He completed his articles at PriceWaterhouseCoopers.
Position: Strategic Services Executive
Qualifications: B.Sc (Hons)(Ocean and Atmospheric Science; Environmental Management)(UCT); M.Sc (Physical Oceanography) (UCT)
Madoda joined Sea Harvest in May 2013 as the Executive Assistant to the CEO. He completed his BSc (Hons) in Ocean Atmospheric Science and Environmental Management in 2009 at the University of Cape Town and holds a Master of Science also from the University of Cape Town in 2012. He has extensive knowledge in marine science, with seagoing research experience with various institutions such as the Department of Environmental Affairs, the University of Cape Town and the University of Miami. In October 2014, he became the Group Resource and Sustainability Manager for Sea Harvest and later joined the Executive team as the Strategic Services Executive in October 2015, responsible for communications, sustainability and the natural resource management for Sea Harvest.